The ultra-powerful 12x optical zoom on the PowerShot S5 IS means you'll get the shot you want with no compromise, yet that's only the beginning of what makes this camera so exciting. The S5 IS is loaded with many of Canon's latest advanced technologies including the DIGIC III Image Processor, so both still images and movies are rendered with fine detail and luminous clarity. And now ambitious photographers have even greater creative latitude thanks to an included hot shoe adapter that allows you to attach Canon Speedlite EX Series external flashes.

When you're ready to experience a higher level of pace-setting technology and image brilliance, the PowerShot SD990 IS Digital ELPH is ready for you. One glance at the sleek, sculptured profile, and you know this is a camera driven by design and features. Style without compromise is the perfect complement to the ELPH model's most advanced feature lineup - engineering leadership that opens your eyes and imagination to the real potential and boundless pleasures of photography.

Color communicates. It introduces you before you say a word, making the PowerShot SD1100 IS Digital ELPH the ultimate image-maker. Five fashion-forward hues expressed in pure aluminum add a new burst of excitement to Canon's Perpetual Curve design. Of course, a camera that brings out the best in you also delivers Canon's most advanced technology features. Call it style with substance, for a new level of picture-taking pleasure.

Even beginners can create phenomenal images with the amazing PowerShot A580. This impressive 8.0-megapixel digital camera has a 4x optical zoom and bright 2.5-inch LCD that make shooting simple and convenient. To give you superior quality images without having to worry about the details, there's a full range of Canon's highly-advanced features at your service - including a powerful DIGIC III Image Processor, enhanced Face Detection technology, a host of shooting modes including a new Easy Mode and more.

First glance says it all: The PowerShot E1 and you are going to get along just great. After all, you love color that dares to surprise. And nothing delights you more than style that makes you smile. The PowerShot E1 goes everyplace you go...to parties, to the beach, far away and to fabulous times right around the corner. Every moment matters when you've got a camera that couldn't be cleverer. Or cooler.

Canon's update to the wildly popular full frame EOS 5D is here, and it's better than ever. The EOS 5D Mark II has a stunning 21.1-megapixel full-frame CMOS sensor with DIGIC 4 Image Processor, a vast ISO Range of 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral Illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9 AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0-inch Clear View LCD (920,000 dots/VGA) and a rugged build. Full-frame shooters rejoice!

Canon's new EOS 50D bridges the gap between the novice and the seasoned pro with a perfect combination of high-speed and quality. It features an APS-C sized 15.1-megapixel CMOS sensor for tremendous images, new DIGIC 4 Image Processor for fine detail and superior color reproduction, and improved ISO capabilities up to 12800 for uncompromised shooting even in the dimmest situations. It features a refined 3.0-inch Clear View LCD (920,000 dots) monitor, supercharged Live View Function with Face Detection Live mode, plus a number of new automatic Image Correction settings and HDMI output for viewing images on an HDTV. Pick up the EOS 50D and you'll experience true digital inspiration!

For perfect photos, fast and simple, there's nothing better than Canon's new EOS Rebel XS. With powerful features including a 10.1-megapixel CMOS Sensor, Canon's DIGIC III processor, fast shooting and more, it's a digital powerhouse. With simple, easy-to-use controls, a compact design, a 2.5-inch LCD monitor, and Live View Function, it's a beginner's dream come true.